CDHU needed to inform the public about housing contract conversions. How to communicate a bureaucratic topic clearly to a broad audience?
We used animated icons, friendly voice-over narration, and a step-by-step website guide (with click-by-click visuals). Additionally, we included highlighted images pointing out key details to check in the paperwork.
Result: Critical information delivered smoothly—without the friction!
CDHU – Housing and Urban Development Company of the State of São Paulo